Reach the tourists – Join visit Ylläs!

We hope all companies and entities in Ylläs join Visit Ylläs. Together we make greater impact.

What Visit Ylläs do?

  • Owns the Ylläs brand
  • Increases regions’ appeal in long run
  • Internal and external communications
  • Guardianship on agreed topics
  • Coordinates events
  • Collects trail fees
  • Runs local traffic aka Ylläs Ski Bus
  • etc.

Marketing channels

  • website
  • Social media channels @visityllas: Facebook, Instagram, Tiktok, Youtube
  • Influencers
  • Press- ja fam trips
  • Digital marketing and search engine marketing: Google, Youtube, Facebook
  • Newspaper ads, road side ads etc.
  • Articles for example ja
  • Ylläs Brochure in finnish and english
  • Newsletter for Ylläs’ visitors
  • Press releases and media relations


Trails brings the tourists to ylläs

See also: Trail fee for visitors and holiday homes

The high quality trails are one of the main attractions for tourists and visitors in Ylläs. With the trail fees we do maintenance in beautiful fell Lapland. 285km of xc ski trails, 400km of snowmobile trails and 100km of winter biking trails are in top condition every year.

Maintenance costs over 500,000€ every year. Fees are collected from companies, Kolari Municipality, holiday homes and by selling maps. All income is very important in order to keep the trails in top in the future too – join in!

Trail fee for businesses

  • Trail fee is 0.1-0.5% from latest seasonal revenue, tax excluded.
  • Businesses which operates in many cities/destinations fills in the details in matter of Ylläs.
  • Choose as industry the one which brings most revenua
  • Minimum fee is 140€ + VAT 24%
  • Trail fee covers one winter and the next summer
  • Invoices are sent in October-November

Price list

IndustryMarketing feeTrail feeTotal
Accommodation rental agency, holiday home/cabin/cottage rental0.8%0.2%1%
Hotel, apartment hotel, holiday village0.8%0.3%1.1%
Lift passes0.9%0.5%1.4%
Rental, guided service and safari, other shop0.4%0.5%0.9%
Restaurant, cafe0.3%0.4%0.7%
Grocery, transportation, other0.1%0.2%0.3%
Revenue <= 200 000 €500€
Association, support fee500€140€740€

For your information: Trail fee collection has been on Visit Ylläs Since 1.7.2022. Prior it was on Ylläksen matkailuyhdistys (“Ylläs Travel Association”), if needed contact


Please contact Visit Ylläs via email